Placeholder · pending review
Last Updated: August 19, 2026
HYFY Labs (“HYFY,” “we,” “us,” or “our”) creates experiences that connect people, products, ownership, events, commerce, and communities.
Trust is essential to those relationships. This Privacy Policy explains how HYFY may collect, use, share, and protect personal information when people interact with our websites, applications, connected products, events, activations, and other services.
This Privacy Policy may be supplemented by additional notices for specific HYFY experiences, partners, products, or jurisdictions.
We may collect information you choose to provide when you interact with HYFY.
Depending on the experience, this may include your name, email address, phone number, account or profile information, communication preferences, interests, collection information, product registrations, event participation, content you submit, and communications with HYFY.
The information requested may vary depending on the experience.
Our goal is to collect information when it creates value for the participant or is reasonably necessary to provide the service.
HYFY experiences may allow you to scan, tap, register, claim, collect, or otherwise interact with physical products.
When you choose to do so, we may associate information about that product with your HYFY account or digital identity.
This information may include product identifiers, product type, edition or variant, registration status, ownership or possession history where supported, associated experiences, achievements, and voluntary transfers between users.
The exact information available depends on the product and the organization providing it.
HYFY may collect information about how you participate in experiences.
This may include events you choose to attend or check into, challenges you complete, rewards or access you unlock, products you interact with, collections you create, communities you join, content you engage with, and other actions within HYFY experiences.
We may use this information to operate the experience, recognize participation, personalize relevant interactions, understand how communities engage, and improve future experiences.
When you use HYFY services, certain technical information may be collected automatically.
Depending on the service, this may include browser type, device type, operating system, IP address, approximate location derived from technical information, referring pages, timestamps, diagnostic information, cookie identifiers, and interaction data.
Connected-product interactions may also record information such as a product identifier, time of interaction, and technical information associated with the interaction.
Some HYFY experiences may use location when relevant to the experience.
For example, location may be used to confirm participation at an event, provide location-specific experiences, identify relevant activities nearby, or support features associated with a venue or physical activation.
Where precise device location is requested, HYFY will request permission when required by applicable law or platform rules.
Users may control device-level location permissions through their device settings.
Where practical, HYFY will seek to provide an experience without requiring more precise location information than necessary.
HYFY may use information to provide and operate our services; create and maintain accounts; associate products and experiences with users; recognize participation; provide requested content, access, rewards, or communications; personalize experiences; understand how products and communities are used; improve and develop HYFY services; maintain security and prevent fraud; provide customer support; comply with legal obligations; and communicate with users about HYFY or participating organizations where permitted.
Our goal is not simply to collect more data.
It is to use information to create more relevant relationships and better experiences.
HYFY may use artificial intelligence, machine learning, and automated systems to help interpret participation, ownership, interests, interactions, and other signals.
These technologies may be used to personalize experiences, identify patterns, generate insights, recommend relevant opportunities, assist organizations in understanding their communities, or improve HYFY services.
Our philosophy is simple:
AI should make the experience feel more useful, not more invasive.
Where required by applicable law, HYFY will provide additional disclosures, choices, or safeguards relating to automated processing.
HYFY does not intend to use automated systems to make legally significant decisions about individuals without appropriate safeguards.
HYFY may create experiences in collaboration with brands, sports organizations, retailers, manufacturers, creators, event operators, venues, and other organizations.
When you participate in a partner experience, information may be shared with the applicable partner when reasonably necessary to provide the experience, fulfill something you requested, maintain the relationship you chose to establish, or for other purposes disclosed to you.
Where appropriate, we will identify the organization associated with the experience.
Partners may process information according to their own privacy policies.
Participation in a HYFY experience does not automatically mean every participating organization receives unrestricted access to your personal information.
HYFY may use third-party service providers to help operate our services.
These providers may support services such as cloud infrastructure, hosting, authentication, communications, analytics, payments, customer support, security, artificial intelligence, databases, and other technology.
These providers may process information on HYFY's behalf as necessary to perform their services.
HYFY is designed to help organizations build meaningful, direct relationships with people who choose to participate.
HYFY will disclose its practices regarding targeted advertising and any activities that applicable privacy laws define as the “sale” or “sharing” of personal information.
Where applicable law provides rights to opt out of certain uses of personal information, HYFY will provide the required mechanisms for exercising those rights.
HYFY websites and services may use cookies, local storage, analytics technologies, pixels, or similar technologies.
These technologies may help us operate services, maintain security, remember preferences, understand how services are used, measure performance, and improve experiences.
Where required, HYFY will provide appropriate notice and choices regarding non-essential cookies and similar technologies.
Additional information may be provided through a Cookie Policy or Cookie Preferences interface.
HYFY retains personal information for as long as reasonably necessary to provide our services and fulfill the purposes for which the information was collected.
Retention periods may also reflect legal obligations, security requirements, dispute resolution, legitimate product or participation records, and enforcement of agreements.
Different categories of information may be retained for different periods.
HYFY uses reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
No information system can guarantee absolute security.
Users are responsible for maintaining the security of their own devices, accounts, and credentials.
Depending on where you live, applicable law may provide rights regarding your personal information.
These may include rights to request access to personal information, correct inaccurate information, request deletion, obtain a portable copy of certain information, learn how information is processed or disclosed, opt out of certain uses, or withdraw consent where processing relies on consent.
HYFY will provide mechanisms for exercising applicable rights.
Requests may be submitted to:
[PRIVACY EMAIL]
We may need to verify your identity before fulfilling certain requests.
Authorized agents may submit requests where permitted by applicable law.
Some communities and experiences involving sports, entertainment, collectibles, events, and consumer products may include children and families.
HYFY does not knowingly collect personal information from children in violation of applicable law.
Experiences specifically directed toward children may require additional notices, age-appropriate protections, parental or guardian consent, or other safeguards before personal information is collected.
Individual experiences may establish additional age requirements.
HYFY may provide services to organizations and participants located in multiple jurisdictions.
Privacy rights and requirements differ by location.
Where required, HYFY will provide jurisdiction-specific disclosures and implement appropriate mechanisms for international transfers of personal information.
HYFY experiences may link to or integrate with third-party websites, marketplaces, payment providers, social platforms, event platforms, commerce providers, or other independent services.
Those organizations operate under their own terms and privacy practices.
HYFY is not responsible for the privacy practices of independent third parties.
HYFY may update this Privacy Policy as our services, technologies, partners, and legal obligations evolve.
When we make changes, we will update the “Last Updated” date above.
Where required by law, we will provide additional notice of material changes.
Questions about this Privacy Policy or HYFY's privacy practices may be directed to:
HYFY Labs
[LEGAL ENTITY NAME]
[BUSINESS ADDRESS]
[PRIVACY EMAIL]
Privacy rights requests may be submitted to:
[PRIVACY REQUEST EMAIL OR PORTAL]
Technology should strengthen the relationship between organizations and their communities without getting between them.
Own the Relationship. Not the Algorithm.
